Inspired by her entrepreneurial family, Shelby graduated from the Wharton School with a concentration in entrepreneurial Management.  She applied this degree to her subsequent jobs at Ben Franklin Technology Partners as a fund analyst, and PresenTense as US Director of Programs and Operations, and currently as CEO of Soom Foods.

Shelby is responsible for the Company’s strategy, managing finances and accounting, managing team and advisory board and overseeing contractor relationships. She has led the team and ensured that Soom Foods sales have doubled each year, since inception.

Shelby loves connecting with other entrepreneurs and spends her downtime practicing yoga and exploring Philadelphia with her husband, Dan and their 15-month-old son, Malcolm. Shelby has been a “Big Sister” with Big Brothers Big Sisters for 9 years, and is involved with other non-profit organizations in the Philadelphia area.